How to differentiate yourself from the competition

Location - Marketing Arrow, 85B Headstone Road, Harrow, HA1 1PG


An average person can encounter around 3000 adverts daily both online and offline. Consumers are increasingly being targeted with various advertising and messages by businesses wanting them to purchase their products or services.  This course will look at how the right messaging and visuals can attract the right customers using multi marketing channels in order to achieve this. It will also look at how showing added value and having a unique selling point can help you differentiate from the competition.

Who should attend?

This course will suit business owners and marketers wanting to differentiate their companies and create a unique selling proposition that is distinct from the competition.

Learning outcomes

  • Understand what differentiation is and its impact.
  • Using the right messaging and visuals to create a competitive advantage.
  • The various differentiation strategies.
  • Creating value and showing it.
  • Developing a unique selling point that gets you customers.
  • Carrying out a competitor analysis.

Course Director

Kariem Ali (MCIM, BSc, MSc) – Strategic Marketing Consultant

Over 10 years of marketing and sales experience providing strategic marketing change and development for startups and small businesses across the UK. A graded Member of The Chartered Institute of Marketing (MCIM) and a graduate of Masters in Marketing (MSc). Co-winner of the Mayor of London Entrepreneur award 2019. An entrepreneur since the age of 19, working within the marketing field for companies such as Volvo and has since established 8 startups including Marketing Arrow, a London based consultancy.

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